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5 Years and Going Strong
Jamie Zielonko SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. For our fifth year of the TOPS Monopoly Collect & Win promotion, SKM was challenged to make our...
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The Spooky Truth Behind Consumer Spending
Kimberly McCarthy SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. Flashback to Halloween 1997: After a 20-minute battle with my mom over how wearing my bright blue...
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A Commercial Success
Wendy Swearingen SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. Our client, TOPS Friendly Markets, is celebrating one year of local ownership and tasked SKM to...
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Sports: They’re Part of Who We Are
Andrea Liseno SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. The Super Bowl. No one could argue that it’s the most watched sporting event of any year, especially...
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Cupid’s Change of Plans
Pamela Guggi SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. Valentine’s Day is the same day every year, right? If you answered yes, unfortunately you would be...
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Subscription Services Provide Value to Consumers and Retailers
Jamie Garcia SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. You may have seen them advertised on Facebook or watched your favorite YouTubers reveal their latest...
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Gen Z – Not Your Mama’s Generation
Erin Doherty SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. Move over millennials, a new generation of tech-savvy, money-conscious and YouTube-loving Americans is...
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Groceries Everywhere
Pamela Guggi SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. Is your local home improvement store your obvious choice when you need to buy laundry detergent and a...
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The Shifting Shopper Paradigm
skmgroup SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. For some people, meal planning is a weekly task – meticulously plotting out each dinner for the upcoming...
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Millennials Put the Heat on Frozen Food Manufacturers
Nate West SKM Group - Buffalo Advertising Agency - Creating results through targeted marketing. No cooking courses were offered where I went to college, which made moving away from the dining hall and...
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